Staff Reporters
Aug 20, 2010

Facebook adds location-based application Places

GLOBAL – Facebook is launching its own location-based application Facebook Places, backed by Foursquare and Gowalla.

Facebook adds location-based application Places

Facebook Places lets users share where they are and the friends they're with in real time from their mobile device.

Users have the option to share their location by 'checking in' to that place to let friends know they are there. Users that are checked-in can also see which of their friends have checked in nearby.

In addition to posting a status update, users that have checked-in can also tag friends that are with them, similar to the regular tagging function for photos on Facebook.

Michael Sharon, Facebook product manager for Places, states there is a ‘People here now’ function that let users view other people in close proximity. There is an opt-in and out function to protect users' privacy. This section is visible for a limited time only and only to those that are checked in there.

Depending on privacy settings, only friends can see other checked-in friends and users are given the option allow being tagged or checked-in by friends.

Mark Zuckerberg, CEO of Facebook, adds that the main goal of Places is to help share where the person is “in a nice and social way”.

The check-in can also be published through Foursquare and Gowalla. Users can share their location with third-party applications that build an experience around the location like travel planning.

The app can be downloaded through touch.facebook.com for iPhone. Versions for Android and Windows Phone operating systems are in the pipeline.

At present, users can check in to places, but not events, like a movies or concerts.

Click here to take a tour of Places.

Related Articles

Just Published

9 hours ago

Mash names all-female executive team, shifts global ...

EXCLUSIVE: Founder Tash Menon-Verheul steps into a board director and advisory role as the creative agency enters a new phase of growth across APAC.

9 hours ago

Godrej Indonesia appoints Hilda Kitti as CMO

EXCLUSIVE: The digital marketing veteran, an alum of Tokopedia, Meta and Unilever, joins Godrej Indonesia as chief marketing officer effective May 1.

9 hours ago

Why B2B influencers are an essential spend for ...

With B2B influencers on the rise, experts in the region advise marketers to prioritise trust and credibility over visibility and metrics. Meanwhile, an emerging business to human (B2H) trend is overtaking B2B storytelling.

9 hours ago

Here’s a thought: The ad industry still needs big ...

While personality cults around agency founders seem a relic of a less enlightened past, three experts argue that to break the rules and take back control, advertising needs at least a few larger-than-life figures.