app

Jul 22, 2022

Brand Health Check: Has Didi swerved off the tracks?

China's top ride-hailing brand is being fined US$1.2 billion following a cyber-security investigation, and this could hamper its plans to gain new users. Experts advise on what the brand can do to rebuild its reputation.

Jul 4, 2021

Ride-hailing app Didi pulled from China app stores

Chinese authorities said the app's removal was due to illegal collection and usage of personal data.

Jan 27, 2021

Lego partners Universal for AR music video app

Children can produce and star in videos alongside Lego characters.

Oct 26, 2020

This film promoting the Line BK app is a major distraction

When GreyUnitednj teams up with Thailand's Kasikorn bank we know wackiness ensues. But is throwing concentration out the window a good thing?

Sep 28, 2020

Mobilise your partnerships: How to increase in-app sales in Southeast Asia

Three Rs—reach, retain and reward—form the foundation for a successful in-app sales strategy.

Aug 25, 2020

Krungsri wants you to be a 'Kept' person

Film by Leo Burnett Thailand shows how you can save money with a banking app while living your life.