Eye Corp exits Singapore following Changi Airport loss

SINGAPORE – Out-of-home (OOH) media specialist Eye Corp is exiting Singapore following its loss of the Changi Airport account in October 2010. Head of marketing Junice Liew, who relocated to Singapore from Eye Australia in May 2010, is also leaving the company.

Eye lost the Changi Airport business in October 2010
Eye lost the Changi Airport business in October 2010

Liew said that from 1 January 2011 Eye will no longer have a physical presence in the Singapore market, however Eye’s interest in this market and other Asian markets continues.

“Eye remains very proud of the work we have done at Singapore Changi Airport over the past five years, having executed some cutting edge campaigns with a considerable mix of new technologies and innovations. Eye will continue to champion, promote and develop the out-of-home sector across Asia-Pacific, the United Kingdom and the United States,” she said.

Back in October 2010, JC Decaux picked up the Changi Airport Group (CAG) business from the incumbent of five years Eye Corp. With sources saying CAG accounted for all of Eye’s business in Singapore, it was widely speculated that the account’s loss would see Eye exit the island-state.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

1 hour ago

GroupM Southeast Asia CEO Himanshu Shekhar exits

Based out of Indonesia, Shekhar, a key figure in GroupM's regional growth, is leaving the agency after 25 years.

1 hour ago

'The truth doesn't take sides': BBC’s global news chief

In an era where algorithms reward outrage and newsrooms rush to take sides, the business case for impartial journalism faces its toughest test yet. BBC's Jonathan Munro unpacks whether swimming against the tide still makes strategic sense.

2 hours ago

40 Under 40 2024: Rudy Khaw, AirAsia

Khaw’s journey from brand executive to CEO is a culmination of his visionary leadership, business acumen, and commitment to inclusivity—reshaping AirAsia as a leading global brand.

2 hours ago

Hakuhodo and DY Media Partners merge in Japan

The two entities will merge by April 2025, uniting creative and media operations to form a 4,601-strong advertising powerhouse. Here's what it means for the advertising landscape.