Despite the many sophisticated bells and whistles agencies are striving to provide, brands still think of creative campaign work as the number one value-add offering, finds new research presented at Campaign360 by Campaign and Kantar.
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Leading the transformation and monetisation of the Red ecommerce business, Zhiheng has made genuine efforts and achieved substantial progress in the past year, earning appreciation from brands.
Campaign asks adland about the impact on brand safety of the closure of the Global Alliance for Responsible Media.
The campaign was created by Abbott Mead Vickers BBDO.
Chasing clicks and conversions is great, but are ad agencies getting blinded by data and performance metrics, sidelining creativity? Campaign explores.
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