The show will start from Thursday, 10 December at 10.30pm.
Presented by former VJs Fazura and Marion Caunter, the weekly magazine show covers the latest news surrounding famous sports personalities outside the sporting arena and all the drama that follows them, such as gossip about wives and girlfriends of famous sportsmen.
With its focus on athletes as celebrities, off-the-field gossip, fashion-centric content and stylish presentation, the show aims to target male viewers who like sports as well as attract female audiences.
Hasnan Hassan, director of business development, advertising sales, ESPN Star Sports: “Our partnership with MyEG is another example of our ability to develop customised media solutions that help meet our clients' brand objectives and create a deeper connection between the brands and viewers. “
“Sports are often associated with football and men,” said TS Wong, managing director of show sponsor MyEG Services Berhad. “With its blend of sports entertainment news and fashion, MyEG Xtra Time is the perfect platform for us to reach out to female demographics in a lively and entertaining format."
Presented by former VJs Fazura and Marion Caunter, the weekly magazine show covers the latest news surrounding famous sports personalities outside the sporting arena and all the drama that follows them, such as gossip about wives and girlfriends of famous sportsmen.
With its focus on athletes as celebrities, off-the-field gossip, fashion-centric content and stylish presentation, the show aims to target male viewers who like sports as well as attract female audiences.
Hasnan Hassan, director of business development, advertising sales, ESPN Star Sports: “Our partnership with MyEG is another example of our ability to develop customised media solutions that help meet our clients' brand objectives and create a deeper connection between the brands and viewers. “
“Sports are often associated with football and men,” said TS Wong, managing director of show sponsor MyEG Services Berhad. “With its blend of sports entertainment news and fashion, MyEG Xtra Time is the perfect platform for us to reach out to female demographics in a lively and entertaining format."
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