The series, produced by Zodiak Active, pairs 12 creative people from around the world and challenges them to work together on a project. The show also involves travel to cities around the world including mumbai, Accra, Trinidad and Lima.
Emirates' sponsorship of the programme closely ties into the airline's recently launched 'Hello Tomorrow' campaign. Described as a "new brand platform", the campaign is aimed at "inspiring people to embrace the potential of the future, to innovate and try the unfamiliar", noted Sir Maurice Flanagan, vice-chairman of Emirates Airline & Group.
"It parallels our business strategy, which is all about connecting people and cultures, creating
relevant and meaningful experiences that are shaping the world," he added.
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