Dunkin’ Brands, the parent company of Dunkin’ Donuts and Baskin-Robbins, has launched the promotion across its shops in China as part of its partnership with the basketball star.
Customers are invited to snap photos of themselves with the life-sized LeBron James standees found at Dunkin’ Donuts and Baskin-Robbins restaurants across the country and submit them to the Dunkin’ Donuts and Baskin-Robbins websites in China. In return, customers will receive a limited-edition poster of the player and a product coupon, while supplies last.
At the culmination of the programme in December, a selection of the photos submitted will be compiled into a digital photo mosaic postcard of James, which will be shared with consumers on the Dunkin’ Donuts and Baskin-Robbins Weibo pages in China. The digital photo mosaic postcard will also feature an in-store promotional offer redeemable at Dunkin’ Donuts and Baskin-Robbins locations throughout China.
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