Draftfcb appoints COO to head region

Previously, Allard was regional finance director and South/Southeast Asia CFO for Aegis Media Asia-Pacific, where he worked for two years. Prior to Aegis, Allard was regional finance director for Draftfcb Asia Pacific and Africa from 2005 to 2009 before returning to Draftfcb in 2011.

 

"When Jonathan returned to Draftfcb we knew that he would set high standards of professionalism and leadership across the region, and he has delivered,” said Boschetto. “Not only has he built upon the highly efficient financial platforms we have in the region today, he has assumed more operational responsibilities in recent months."

 

In his newly expanded role, Allard will work more closely with Draftfcb's local Office heads to help ensure that its agencies across the region have the necessary infrastructure to deliver consistently brilliant creative ideas that get results, added Boschetto. 

 

Allard assumed regional duties for Asia-Pacific since former regional president Mark Pacchini retired in February.