Doremus wins the creative account for Dairy Farm Group's ThreeSixty supermarket

TBWA Hong Kong worked on the account over a year ago.

Dairy Farm unveiled its first 23,000 square foot ThreeSixty store in 2006 at The Landmark in the heart of Hong Kong Central. A second store followed shortly at Elements in Tsim Sha Tsui.

Based on a vision to "champion the well-being of people and planet", ThreeSixty provides a range of natural and organic fresh produce, packaged groceries and environmentally friendly household goods in Hong Kong, sourced from producers around the world.

ThreeSixty adopted an initial marketing position to 'Change the World One Bite at a Time', focusing on global climate change to renewable resources to child nutrition to sustainable consumption to trade practices.

ThreeSixty is part of the Dairy Farm group, a leading pan-Asian retailer with 2,902 outlets across the region.

Last October, Dairy Farm appointed McCann Worldgroup Hong Kong as its creative AOR for the business of Market Place by Jasons (MPJ) specialty store without a pitch. McCann has worked with Dairy Farm's Wellcome Group for over 17 years.