Diana Bradley
Jun 13, 2023

Don’t expect sponsors to flee pro golf after the PGA Tour-LIV merger, say experts

One has a 'gut feeling' most people won’t care about the merger, while others say sponsors will have to make tough decisions.

Brooks Koepka tees off at the LIV Golf Invitational - DC last month. (Photo credit: Getty Images)

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Related Articles

Just Published

1 hour ago

Purpose-led ads lead to sales uplift for two in ...

Campaign's global survey also showed one in five marketers was unable to measure the commercial impact.

12 hours ago

Creative Minds: Heidi Kasselman on how pretending ...

From winging an internship in Johannesburg to leading creative at Clemenger, Heidi Kasselman's unconventional path proves sometimes chaos is the best career plan.

13 hours ago

Veteran Australian broadcaster Alan Jones arrested ...

One of the country's most influential yet controversial media figures, Jones has been detained following an investigation into alleged offences spanning nearly two decades.

13 hours ago

40 Under 40 2024: Jacob Lin, Leap Strategy

A 29-year-old CEO, Lin is redefining digital marketing in China, blending purpose with profit to transform brand engagement with talent and consumers alike.