Direct winners: Cannes Lions 2018

Australia won an Asia-Pacific Grand Prix in the Direct category thanks to Host/Havas Sydney’s ‘Palau Pledge’, widely tipped as one the region’s strongest entry this year. The campaign also won Gold in the Brand Experience & Activation category.  

The Grand Prix aside, it was another poor showing from APAC, winning a paltry seven more awards – one Gold, four Silver and two Bronze – from a total of 76 awarded.

The Gold Lion went to FCB India for the ‘Sindoor Khela – No Conditions Apply’ campaign for Times of India, which also won a Bronze. The campaign was also awarded Bronze in the Brand Experience & Activation category.

New Zealand dominated the four APAC Silver winners, taking three of them:

• CHE Proximity Melbourne for ‘Carsales AutoAds’ for Carsales.com.au
• 3 Silver Lions for DDB New Zealand for ‘Fight for Territory’ for Steinlager – this also won Silver and Bronze in the Brand Experience & Activation category

The remaining Bronze Lion went to DDB New Zealand for the ‘Girls Break Up Ice Cream’ campaign for Sky TV New Zealand.

View all the latest Cannes winners results, plus full coverage from our editors on the ground, here.