The campaign for the attraction on the city's Marina Bay, was developed by digital creative agency noisycrayons. Running from 16 April to 7 May, the campaign is supported by Twitter, EDM and the Singapore Flyers website driving traffic to Facebook.
A Facebook app takes visitors on a time travel flight on board a virtual Singapore Flyer capsule, enabling them to find out about the past and present of prominent landmarks around Singapore Flyer. Images of the current city landscape and that of four years ago, with stories behind these images are displayed.
Targeted at tourists and Singapore residents who are looking for a lifestyle destination to unwind and have fun, the campaign aims to engage audiences on topics about Singapore’s history, culture, entertainment, food and leisure.
“For Singaporeans, ‘Step in 4 a Turn in Time’ evokes a sense of nostalgia as we reminisce the old days," said Ong Boon Teck, senior eMarketing manager of the Singapore Flyer. "For our friends from all over the world, this interactive campaign presents opportunities for visitors to be wowed by the developments that had drastically changed our skyline and cityscape in recent years.”
Visitors are also encouraged to invite their friends to step into a virtual capsule to receive instant rewards that include a luxurious two-night stay at The Ritz-Carlton, Millenia Singapore and a Full Butler Sky Dining experience for two.
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