DesignSingapore Council selects DDB for festival brief

The appointment follows a pitch between the Omnicom firm and Ogilvy after a tender was first called at the end of June.

Joji Jacob, ECD at DDB/RAPP Singapore, said he was "delighted" to be working with the council.

He added: "Design is something that is close to our hearts and we look forward to collaborating with them and creating exciting work across multiple media platforms – traditional, digital and in social media."

This year’s festival will see the Lion City hosting the International Council of Societies of Industrial Design (Icsid) World Design Congress 2009, and INDEX: Award Exhibition 2009 as its first partner city.

The festival will also present the best of design in Singapore via the President’s Design Award 2009 ceremony and exhibition among others. It is expected to draw over 100,000 people participating in more than 100 activities island-wide.

The third instalment of the festival will run in November this year under the theme ‘Design 2050: possibilities for tomorrow’.

The event is in line with the DesignSingapore Council’s objectives of ‘promoting Singapore’s emergent design culture to both local and international audiences’ while boosting opportunities for collaboration for the local design community.

The council is a division under the Ministry of Information, Communications and the Arts in Singapore.