Emily Tan
Sep 19, 2012

DDB NZ expands creative team to handle Westpac account

AUCKLAND - DDB Group New Zealand has expanded its creative team to more than 50 with two new art directors and two new copywriters.

The appointments follow the win of the Westpac account in May
The appointments follow the win of the Westpac account in May

The appointments of art directors Zac Lancaster and Adam Barnes, and Tom Cunliffe and James O'Sullivan are largely to support the Westpac account DDB NZ won in May, a spokesperson told Campaign.

Lancaster and Cunliffe join from retail advertising and production company 99 while Barnes and O'Sullivan were previously employed with Ogilvy.

Earlier in August, DDB Group's creative team saw the return of art director James Conner from and copywriter Christie Cooper from Colenso BBDO. Both Conner and Cooper left DDB NZ in February this year. 

The newly expanded creative team is led by ECD Andy Fackrell

"We've been onboarding Westpac and transitioning the agency an have hit full workload now," Justin Mowday, managing director, DDB NZ told Campaign Asia-Pacific. He added that the agency still had more positions it was looking to fill. 

Overall, since winning the Westpac account, the agency has increased its headcount by about 10 per cent bringing its numbers to around 200 making it New Zealand's largest agency.

As Westpac's sole lead agency partner in New Zealand, The DDB Group handles its direct marketing and digital acount via Tribal DDB with DDB heading communications. The work has yet to hit the market and Mowday declined to reveal a timeline. 
 
Currently, Westpac is New Zealand's second largest bank with around 1.2 million customers following the merger of ANZ and the Natiional Bank of New Zealand. 
 
 
 

 

 

Source:
Campaign Asia

Related Articles

Just Published

15 hours ago

Alibaba pledges 'aggressive' AI investment, reports ...

Revenue jumped 8% as Alibaba's AI-driven strategy paid off. A surge in investor confidence has sent its share price soaring over 60% since the start of the year.

16 hours ago

Five by Five Global to deliver AI-powered campaigns ...

Can creativity truly be compressed? Former Cheil Australia MD Mark Anderson, now at Five by Five Global, is betting big on AI with a new seven-hour sprint model to find out.

20 hours ago

BBDO launches new global vision to focus on bolder ...

'Do Big Things' will empower brands to take risks, make noise, and tackle the world's biggest problems with bold solutions, says global CEO Nancy Reyes.

20 hours ago

Is Elon Musk’s X winning back advertisers?

Social media platform X is reportedly in talks to raise money at its buying price valuation of $44 billion, despite user and advertiser losses since Elon Musk’s acquisition in 2022.