Asiya Bakht
Oct 9, 2008

Daihatsu shortlists two agencies

JAKARTA - Japanese carmaker Daihatsu Motor has short listed two agencies, Oze and Grey Advertising, after calling five agencies to pitch for a car launch brief.

Daihatsu shortlists two agencies
The automobile company is looking for an agency to promote a new MPV car model in Indonesia.

The company’s existing four roster agencies include Dwi Sapta, BN Pratama, Macs 909 and Oze. Daihatsu, which considers Suzuki as its biggest competitor in the Indonesian market, will launch the unnamed brand in the first quarter of next year. The carmaker’s most popular brand in Indonesia is Gran Max, while the country’s largest selling car is Toyota Avanza.

Astra Daihatsu Motor, the Indonesian distributor of Daihatsu Motor, recently announced plans to lift domestic sales by 50 per cent in 2008 to 75,000 and also boost its exports to 46,000 units this year. Indonesia's automotive market is currently recovering from a slump in 2006 after the government lifted fuel prices.

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