Advertising Marketing Media News
Soon Chen Kang 江欣珍
May 14, 2018

Curing the Double 11 hangover

Totem's latest study lays out the challenges facing brands during the blockbuster shopping festival and the fragmented social media platforms in China.

Alibaba raked in 163.8 billion RMB ($25.3 billion) in total GMV during the Singles Day sales in 2017. Photo: AFP

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