KUALA LUMPUR - Korean health appliances brand Coway has appointed BBDO/Proximity as its creative agency-of-record in Malaysia following a three-way pitch.
Coway is a leading household name in South Korea and although new to the Malaysian market, the brand is entering into an aggressive growth phase.
BBDO/Proximity has been charged to strengthen its brand and enhance its competitiveness in the local Malaysian market.
Given that Coway called for an integrated pitch, BBDO/Proximity Malaysia collaborated with Zenith Malaysia for the account win.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpeg&h=268&w=401&q=100&v=20170226&c=1)
The tech giant recognised for pioneering creativity in marketing and will be recognised at the Spikes Awards ceremony on April 24 in Singapore.
As AI brands seek to build trust and familiarity, DeepSeek’s bold identity signals a departure from the industry’s minimalistic norms.
Global partner plans to take some time off before looking for her next role.
First set of results since Havas was spun off from Vivendi.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=268&w=401&q=100&v=20170226&c=1)
