Coty reappoints JWT to Rimmel London business

A press statement from JWT attributed the win to the agency’s commitment and understanding of the brand, "gained during a hugely successful 11-year relationship with Rimmel”.

In that time the brand has worked with models Kate Moss and Lily Cole, and pop star Sophie Ellis-Bextor. 

The statement added that Coty was looking to take the brand to new target markets and countries, and will develop a series of integrated campaigns to boost the brand's profile in emerging markets such as Asia and Australasia.

There will also be a stronger focus on connecting with customers using the internet and building a loyal online following for the brand.

Steve Mormoris, senior vice-president of Coty, said: "I am delighted to reappoint JWT as our global partner. We are very excited about the vision for the brand and the new work moving forwards”.

Toby Hoare, chairman of JWT Europe, said: "Rimmel London is an important brand to both Coty and JWT globally. I'm delighted our contributions in the past and to Rimmel’s future have been recognised and we're excited by the challenge going forward."

In early October Coty called a media review of its US$300 million global media planning and buying business. Before the announcement of a global review, Coty was in the process of conducting a series of local market reviews.