Agency networks were approached with a request for information earlier this week. A shortlist is due to be drawn up at the end of the month.
According to a senior brand marketer for Coty in the region, the pitch process will take place out of London or Paris, and local teams expect to be briefed on regional initiatives soon.
The successful agency will be responsible for handling global digital campaigns for all of Coty's brands, which include Rimmel London, Davidoff, Joop and Calvin Klein in its Prestige portfolio, and fragrances from Adidas, Kylie Minogue and Victoria Beckham in its Beauty range.
Work will encompass all digital communications activity, with the winning agency also being responsible for web builds and site revamps when necessary.
In October 2009, Coty launched a global review of its estimated US$285 million media planning and buying business.
In November 2009, Coty reappointed JWT to its Rimmel London account, beating off competition from Fallon London and New York-based Laird & Partners.
According to a senior brand marketer for Coty in the region, the pitch process will take place out of London or Paris, and local teams expect to be briefed on regional initiatives soon.
The successful agency will be responsible for handling global digital campaigns for all of Coty's brands, which include Rimmel London, Davidoff, Joop and Calvin Klein in its Prestige portfolio, and fragrances from Adidas, Kylie Minogue and Victoria Beckham in its Beauty range.
Work will encompass all digital communications activity, with the winning agency also being responsible for web builds and site revamps when necessary.
In October 2009, Coty launched a global review of its estimated US$285 million media planning and buying business.
In November 2009, Coty reappointed JWT to its Rimmel London account, beating off competition from Fallon London and New York-based Laird & Partners.
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