HONG KONG - Communion-W has confirmed they have won the creative duties for Mini Cooper dealership Sime Darby following a one-round of pitch including several undisclosed 4A agencies.
Communion-W will be responsible for handling both the ATL and BTL duties for the dealership. The marks Communion-W's first automobile account.
The agency is currently working on a campaign for Mini's new five-door model Countryman launched at the end of the year, including print, OOH and direct marketing.
According to Jimmy Liang, deputy MD of Leo Burnett Beijing, the creative for BMW and Mini Cooper in China are currently handled by Leo Burnett Greater China.
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