Colleagues pay tribute to MRM's Mark Woodcock

Based in Hong Kong, but often seen on a CX flight to somewhere in Asia, Woodcock was accountable for laying the foundations for making MRM Hong Kong the data and analytics hub it is today.

Woodcock worked at MRM Worldwide for more than ten years, first at the MRM London office and then Hong Kong from early 2005.

Since moving to Hong Kong, he has built one of the region's largest and most successful teams of data and analytics specialists - a team in excess of 50 people working across the network's Asian office footprint, with expertise ranging from utility development to digital analytics to CRM planning and strategy to database design, build and development.

His passion for driving excellence in the data and analytics field was unparalleled. Mark Cripps, APAC regional director MRM Worldwide, said, "Even after being diagnosed with terminal lung cancer (despite being a staunch non-smoker), he would be in the office and in client meetings, or sending emails in the middle of the night."

Jon Mackay, senior account director at MRM Worldwide, said that the data and analytics team was born from "Mark's leadership, his drive, dedication and unrelenting commitment to always achieving the best".

"That will be just one of his legacies for which he will not be forgotten. As a leader, a mentor, and to those of us lucky enough to have known him as a friend, he will be missed deeply," he added.

Christopher Brewer, services and solutions director at MRM Worldwide, said, "In 2007, after working with Mark in London for a number of years, he invited me to Hong Kong for three weeks and as testament to Mark's magnetism, three years later, I now call Hong Kong home and have recently married – a whole chain of events owing to Mark's enthusiasm and inspiration. Mark was a pioneer who motivated everyone around him, whether professionally or personally, we all owe him hugely and miss him dearly."

Woodcock became very focused on the training of doctors to get into practicing oncology, and specifically in lung cancer research. Memorial Sloan Kettering hospital will collect donations in his name to be used towards these efforts to benefit both doctors and patients who suffer from this horrific disease.