Staff Reporters
Nov 28, 2012

Coca-Cola is Cannes Lions 2013 creative marketer of the year

GLOBAL - The Coca-Cola Company will be recognised at The Cannes Lions International Festival of Creativity in June 2013 as Creative Marketer of the Year.

Coke's outdoor Grand Prix winning entry
Coke's outdoor Grand Prix winning entry

Previously known as Advertiser of the Year Award, the prize is presented to brands that have distinguished themselves by inspiring innovative marketing of their products across multiple platforms and who embrace and encourage creativity in the brand communications produced by their agencies. 

This year's advertiser of the year was Mars and last year's was Ikea. 

This is the first time Coca-Cola has received this award, despite winning more than 100 Lions since its first win in 1967. Most recently, the brand won the 2012 Outdoor Grand Prix for China for 'Coke hands' by Ogilvy. 

"The Coca-Cola Company’s restless pursuit of creative innovation in the marketing of its brands across multiple platforms in many different territories has been honoured at Cannes for many years,” said Philip Thomas, chief executive of Cannes Lions. “Most noticeable, when looking at its Lion winners, there is the perfect balance between the careful, consistent management of global brands and freedom given to local teams to adapt and innovate for their markets."

This win for Coke follows the brand's recognition as Digital Brand of the Year at the recent Digital Media Awards 2012.

Source:
Campaign Asia

Related Articles

Just Published

6 hours ago

Spikes Asia 2025: Rika Komakine and Tetsuya Honda ...

A Japanese PR agency and their client cooked up a Spikes Asia Award-winning campaign by tackling a common cooking complaint—sticky gyoza. This is how they did it.

7 hours ago

Meta could soon be the largest misinformation ...

The tech company’s recent changes could result in a surge in unmoderated and unfortunate content, underscoring the need for advertisers to again be mindful about where they spend their dollars, writes Sarah Thompson.

7 hours ago

WPP mandates four days per week in office

The change to the global guidelines will apply across WPP's operations.

9 hours ago

Why Meta’s pivot on fact-checking is the right move

This course correction is not merely expedient; it’s the right move for Meta, its shareholders, advertisers, and audiences alike, argues Ramakrishnan Raja in his forthright analysis.