Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
Jul 16, 2012
Coca-Cola debuts crowdsourced song to cheer Chinese Olympians on
BEIJING - With the London 2012 Olympic Games around the corner, a song co-created by 200 million Chinese and performed by Lang Lang and Jacky Cheung marked the climax of the “Beat For China, Move The World” campaign co-organised by the Chinese Olympic Committee and Coca-Cola China.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
+(1).jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Jul 5, 2024
Coca-Cola focuses on hugs in Olympics ad
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Just Published
The Information
4 hours ago
Campari Group launches global media review
Incumbent on the account is Group M.
4 hours ago
Campaign Spotlight Indonesia 2025: When technology, ...
The Jakarta event brought together marketing leaders to discuss the future of the industry, from AI and DTC to consumer behavior and local brand strategies.
5 hours ago
Spikes Asia Debrief set to unpack the new creative ...
Spikes Asia jury members will dig into key themes emerging from this year's shortlists on Wednesday afternoon. Register to join.
.jpeg&h=268&w=401&q=100&v=20250320&c=1)
13 hours ago
Mash names all-female executive team, shifts global ...
EXCLUSIVE: Founder Tash Menon-Verheul steps into a board director and advisory role as the creative agency enters a new phase of growth across APAC.