Marketing News Opinions
Frédéric Colas
Aug 13, 2012

CMO World Tour: Pierre Woreczek, chief brand and strategy officer, McDonald’s Europe

GLOBAL - Frédéric Colas, chief strategic officer of Fullsix, sits down with Pierre Woreczek, chief brand and strategy officer, McDonald’s Europe, to talk about brands handing over control to the consumer.

Pierre Woreczek

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