Cigna & CMC Life Insurance hands media AOR to MPG in China

CIGNA & CMC is a joint venture between CIGNA, a global health service company, and Shenzhen-based China Merchant Bank.

MPG China of Havas Media won the account after a competitive pitch, and will provide the full scope of integrated media services, including media planning and buying for the company in China.

MPG China was awarded the business based on its "extensive experience and passion for the direct marketing model and expertise in handling financial brands," said insiders.

According to Thomas Wong, CEO of MPG Greater China, Cigna & CMC has been a pioneer in the use of direct marketing methods to promote its insurance products and has had a great success in other markets.

"With our experience in the direct model and the financial sector, we are confident of delivering a very positive and accountable contribution to the success of Cigna & CMC in China," he said.

Cigna & CMC said it is dedicated to becoming a pioneer and leader in providing insurance products and services in China through direct marketing innovations.

Earlier this month, Bates141 Shanghai won this client's creative account.