Staff Reporters
Dec 12, 2017

Cheil Worldwide names new president and CEO

Move made after former president and CEO Daiki Lim "expressed his decision to resign", according to the company.

Jeongkeun Yoo
Jeongkeun Yoo

Cheil Worldwide has promoted Jeongkeun Yoo, formerly executive vice president and head of business, to President and CEO, effective immediately.

The company said its prior president and CEO, Daiki Lim, appointed in 2012, had "expressed his decision to resign" and recommended Yoo as his successor. Lim presided over one of the agency's most significant moves of recent years, its 2014 investment in Iris Worldwide.

Yoo joined Samsung-owned Cheil Worldwide in 1987 as an account executive and has worked in various positions including planning, sales and creative.

Daiki Lim

 

Source:
Campaign Asia

Related Articles

Just Published

1 hour ago

Duo the Owl died as he lived: unhinged

A Tesla Cybertruck played a pivotal role in the apparent death of the Duolingo mascot.

2 hours ago

IPG predicts 1-2% revenue drop for 2025

The holding company is eying savings of $250 million ahead of its merger with Omnicom.

23 hours ago

Nearly 70% of bias incidents in AI LLMs occur in ...

The study also reveals that 86.1% of bias incidents required only a single prompt, underscoring how easily AI models can still produce biased outputs despite advances in safety.

23 hours ago

How Knorr used retail media to drive conversions

CASE STUDY: Unilever brand Knorr teamed up with The Trade Desk and foodpanda on a retail-data campaign that achieved more than 12.9 million impressions, exceeding the brand's goal by more than 70%.