Jenny Chan 陳詠欣
Jun 18, 2013

Cheil to branch out from monogamous Samsung relationship in China

GREATER CHINA - Aaron Lau, president of Cheil Greater China, tells Campaign Asia-Pacific in an exclusive interview why he feels more qualified nowadays to pitch the agency to finicky Chinese clients, banking on its past fidelity to long-term mainstay client Samsung.

Past Samsung work titled 'Last Leaf' by Cheil Korea

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