Marketing The Work
Racheal Lee
Jul 29, 2011

CASE STUDY: How KLM Royal Dutch engages the public on social media

KLM Royal Dutch Airlines launched the ‘Tile & Inspire’ initiative in April and May in Singapore, whereby it invites the public to participate online to create a Delft Blue tile with an inspiring message, to secure a seat on a KLM aircraft.

KLM Royal Dutch connects with the public on social media

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