Racheal Lee
Oct 11, 2011

KLM Singapore to engage broader audiences online

SINGAPORE - KLM Royal Dutch Airline has launched a new social media campaign, entitled the ‘Spin ‘N Fly’ contest, to reach out and engage a wider audience.

KLM Singapore aims to widen its reach
KLM Singapore aims to widen its reach

The contest on KLM Singapore Facebook page calls for jetsetters, foodies, adventure junkies and cultural enthusiasts, to answer questions on food, culture or adventure.

Users who answer the questions correctly will have the opportunity to win daily prizes. They will also be given a chance to spin the slot machine to win the weekly prize.

A total of 28 daily prizes and four weekly prizes will be awarded in the draw. Prizes include tickets to Europe and any destination in the world on KLM network, and fun prizes such as 'An Italian Speed Thrill' package - get to drive a Lamborghini or Ferrari; or the 'London Experience' package.

The contest is open until 31 October.

Sharad Khuller, country manager for Air France KLM Singapore, said the airline is actively using social media to reach out and engage a broader audience.

“With the launch of the ‘Spin n Fly game’, KLM Singapore is offering Singapore’s Facebook users a chance to learn more about KLM’s destinations around the world in fun and engaging manner,” he added.

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