Media Marketing News The Work
Jenny Chan 陳詠欣
Nov 22, 2012

CASE STUDY: How fashionable fossils boosted Sanlitun shopper traffic 40 per cent

Extra-large dinosaurs brought Swire Properties mammoth returns in its ‘Let’s play XXL’ activation campaign, which combined mobile and outdoor creativity to engage customers in one of Beijing's trendiest shopping districts during a peak shopping season.

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