"We were the same folks, the same award-winning team, just with a new name. But being indie was somehow synonymous with 'cheap' in the market. Seven lost pitches, six on price, it was a rude awakening," writes Moonfolks’ Anish Daryani.
Winning at Spikes in its first year of operation increased confidence and morale at China-based independent agency Banana Balloon.
The app could disintegrate, sending users and marketers on a mission to find another go-to platform.
The former chief executive of WPP spoke at CES 2025.