b2b marketing
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B2B marketing shouldn’t be caged—but is compliance killing creativity?
Most CMOs say that B2B marketing has grown in importance over the last year, but to truly harness its power for business growth requires a shift in perspective.
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Why thought leadership is a missed opportunity for B2B brands
Edelman's global chair of business marketing, Joe Kingsbury, explains why thought leadership—when applied substantially—is the single-most important opportunity for B2B marketers to stand out.
Most marketers feel out of touch with customer data—what went wrong?
Despite a growing number of tools and user touchpoints, new research has found that 81% of marketers can’t access customer data to inform campaigns.
Need to develop measurement solutions that allow businesses to evaluate lead generation: LinkedIn’s Valerie Beauchamp
LinkedIn's vice president, global head of agency education and development, delved into how marketers should navigate the ever-shifting currents of B2B, LinkedIn's capabilities for campaign effectiveness and the importance of measurement.
How B2B marketers can be more proactive in 2023
The managing director at Hylink has four tips for B2B marketers who will undoubtedly face tough challenges next year.
Case studies, video content and exposure in business news are crucial for B2B decision-makers
New research from WSJ Intelligence and B2B International reveals the sources decision-makers turn to for information about brands before settling on which ones to work with.
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