Whilst Carat will lead strategic planning and overall media buying services, iProspect will provide paid search support and PSI (Aegis’ specialist in airport media) will work with Carat Hong Kong on all airport activity.
“We chose Carat for their unique insights on our audience, solid strategic thinking, excellent understanding of how the audience interacts with all touch points, as well as their truly pan-Asian approach,” said Xavier Beysecker, vice-president of marketing for Pernod Ricard Asia.
Regional business director James Smyllie added, “We brought the strength of our Aegis Media network together to win this important business. The effort was highly collaborative, with support from all of our key markets.”
Pernod Ricard owns numerous major wine and spirit brands including Chivas Regal, Absolut, Ricard, Martell, Mumm and Jacob’s Creek.
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