Staff Reporters
Aug 26, 2010

Cannes, Haymarket extends JV to Asian Marketing Effectiveness Festival

ASIA-PACIFIC - The International Advertising Festival, organisers of Cannes Lions, and Haymarket Media today announced an in principal agreement to include the Asian Marketing Effectiveness Festival (AMEs) in their joint venture which currently runs Spikes Asia.

Cannes, Haymarket extends JV to Asian Marketing Effectiveness Festival

The Asian Marketing Effectiveness Festival, now in its ninth year, recognises the role of innovative strategy, creativity and first-rate execution to build brands and deliver business results.

The Spikes joint venture, Asian Advertising Festival (AAF), aims to build the event in the region's largest forum for marketing effectiveness. The Asian Marketing Effectiveness Festival will be managed by the same team as Spikes Asia.

"We are committed to developing another great event in Asia," said chairman of Cannes Lions Terry Savage. "Building on the existing relationship between Haymarket and Cannes Lions will allow us to deliver the most compelling event in the effectiveness arena.”

Tim Waldron, managing director of Haymarket Media Asia, added, “The AMEs are recognised by agencies and clients as the region’s most rigorous effectiveness awards competition. We are delighted now to be working with Cannes Lions to build the event into Asia’s largest forum for marketing effectiveness.”

The AMEs will take place on 30-31 March 2011 in Shanghai. The events attracts senior marketers, heads of media, creative, marketing and digital agencies and media owners, from the region and globally.

Source:
Campaign Asia

Related Articles

Just Published

19 hours ago

Nearly 70% of bias incidents in AI LLMs occur in ...

The study also reveals that 86.1% of bias incidents required only a single prompt, underscoring how easily AI models can still produce biased outputs despite advances in safety.

19 hours ago

How Knorr used retail media to drive conversions

CASE STUDY: Unilever brand Knorr teamed up with The Trade Desk and foodpanda on a retail-data campaign that achieved more than 12.9 million impressions, exceeding the brand's goal by more than 70%.

20 hours ago

40 Under 40 2024: Thanzyl Thajudeen, Mark and Comm

A seasoned PR expert and founder of Mark and Comm, Thajudeen has transformed his Colombo-based agency into a leading regional player.

20 hours ago

Meta begins firing ‘lowest performing’ staff

Notices began going out to employees in most countries including across Asia this week, as the tech giant prepares to cut approximately 5% of its workforce based on performance.