Campaign India Team
Nov 12, 2023

Campaign India Marcomverse: If we publish everything clients want, they'll stop reading the newspaper—Partha Sinha

Manasi Narasimhan, marketing and communications professional and former head of IMC, Mastercard South Asia, is hosting a fortnightly podcast for Campaign India.

Campaign India Marcomverse: If we publish everything clients want, they'll stop reading the newspaper—Partha Sinha
The next guest on Marcomverse, a podcast series which discusses the importance and role of marketing in solving business problems, is Partha Sinha, president, The Times of India Group.
 
 Manasi Narasimhan, marketing and communications professional and former head of IMC— Mastercard South Asia, is hosting the series for Campaign India.
 
In this episode, Sinha discusses a variety of topics including how the group bounced back after the pandemic, the future of print, and how the journalist-sales team work independently.
 

 

 

 

Source:
Campaign India

Related Articles

Just Published

1 hour ago

Is astroturfing illegal? PR takeaways from the ‘It ...

Entertainment publicists and PR practitioners on what qualifies as astroturfing and navigating libel and defamation for clients

2 hours ago

What does adland make of WPP’s four office days per ...

Industry leaders share their views on the change.

11 hours ago

Will axing fact-checkers on Meta shift media spend ...

Facebook chief Mark Zuckerberg’s decision to move to a community-based moderation system leaves marketers questioning whether they can, or should, trust Meta.

13 hours ago

Ex-OMD USA media chief joins Publicis to lead ...

Suhaila Hobba is appointed as Publicis Groupe’s APAC global client partner – Transformation, where she will drive AI-led strategies to accelerate growth in the region.