Burson-Marsteller Indonesia names new CEO

Based at the new Jakarta office, she will report to Bob Pickard, president and CEO of Burson-Marsteller Asia-Pacific.

With 14 years of communications experience in Indonesia, Australia, and the United Kingdom, Schreiber joins Burson-Marsteller from IndoPacific Edelman, where she was the vice-president and leader of several teams in areas such as corporate, technology and healthcare communications.

She focuses on strategic counsel, stakeholder engagement, PR program planning and implementation for multinational companies and organisations.

She also worked at the Ethical (Rx) Department for Roche Indonesia and Ogilvy PR Indonesia where she handled a range of clients in the financial, technology and health care industries. She is one of the founding members of the Indonesian PR Practitioners Group in 2009.

Pickard noted that the agency’s objective is to be the premier international communications firm in Indonesia and it looks forward to accelerating its business momentum in the country.

“Mayang is one of the foremost Indonesians in the world of public relations, and we are delighted that she will be taking our team to the next level in one of Asia’s most exciting economies,” he added.

Schreiber said while Indonesia is a dynamic emerging market, traditional approaches to communications are no longer enough to meet the challenge of rapid economic growth within a constantly changing commercial context.

“Evidence-based communications, which is Burson-Marsteller’s modern approach, plays a pivotal role in building brands and adding meaningful and measurable value. I’m delighted to be joining the Burson-Marsteller family and look forward to working in partnership with our clients to achieve their business objectives.”