Asiya Bakht
Feb 2, 2010

Bursa Malaysia launches tender for creative business

KUALA LUMPUR - Malaysia's stock exchange, Bursa Malaysia, has launched a tender for its national creative business.

Bursa Malaysia launches tender for creative business
The incumbent on the account is TBWA-ISCMalaysia. The agency won the account in 2007 after a three-way pitch.

It is believed that a large number of agencies in the country have already submitted their credentials and a final shortlist is expected to be announced this week.

The account is estimated to be worth about US$1 million.

It is understood that the appointed agency will need to develop advertising collaterals, execute media planning and placements and undertake events management for the stock exchange.


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