The platform offers a series of "sapplets" (the company's name for "social applets") that help marketers deliver relevant content globally based on a user's country and language settings. These sapplets also offer baked-in sharing capabilities and integration with the larger Buddy Media platform for analytics purposes.
Claming that Buddy is the only company that can help brands across the web and on YouTube, Michael Lazerow, founder and chief executive officer, said the new tools will help brands drive more engagement and ROI from their social-marketing programs.
The sapplets, all of which include built-in sharing capabilities, include a branded video player, image linking and sharing, a quiz module, 'up' or 'down' voting on elements such as images, a photo gallery, a product gallery that can funnel fans directly to a shopping cart, a pledge module that allows fans to unlock special offers by reaching sharing goals, polls, and RSS (really simple syndication) feeds.
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