Anita Davis
Apr 17, 2009

Blizzard signs with NetEase

BEIJING - World of Warcraft maker Blizzard Entertainment will licence a NetEase subsidiary to distribute the MMORPG game in China, ending its partnership with gaming operator The9.

Blizzard signs with NetEase
The partnership will be valid for three years and commences after Blizzard’s contract with The9 expires in June.

The deal extends Blizzard’s relationship with NetEase as the companies currently collaborate on other games, such as Starcraft 2.

Blizzard launched World of Warcraft in 2007, using The9 as its exclusive operator. According to reports, within one month, the game had more than 1.5 million players in the market.

Reports add that World of Warcraft’s population peaked in February of this year, when one million concurrent gamers were found to be simultaneously playing.

Source:
Campaign China

Related Articles

Just Published

3 hours ago

Creative Minds: How Yuhang Lin went from dreaming ...

The Shanghai-based designer talks turning London Tube etiquette into a football game, finding inspiration in the marketing marvels of The Dark Knight, and why he wants to dine with Elon Musk.

5 hours ago

Happy holidays from team Campaign!

As the Campaign Asia-Pacific editorial team takes a holiday bulletin break until January 6th, we bid farewell to 2024 with a poetic roundup of the year's defining marketing moments—from rebrands that rocked to cultural waves that soared.

6 hours ago

Year in review: Biggest brand fails of 2024

From Apple’s cultural misstep to Bumble’s billboard backlash and Jaguar’s controversial rebrand, here’s Campaign’s take on the brands that tripped up in 2024, offering lessons in creativity, cultural awareness, and the ever-tricky art of reading the room.

8 hours ago

Former GroupM China executives to face Shanghai ...

EXCLUSIVE: The trio will appear before Shanghai's Intermediate Court next week, marking the latest chapter in the bribery scandal that rocked WPP's GroupM China in October last year.