Gunjan Prasad
Jan 25, 2023

Big tech bleeds, Southeast Asia ad tech hit, but not as hard

While marketing and ad spend is the first to be slashed in the wake of economic uncertainty, experts are optimistic about a milder brunt for Asia, however, firms need to future-proof themselves to withstand the downturn.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Related Articles

Just Published

3 hours ago

Campari Group launches global media review

Incumbent on the account is Group M.

4 hours ago

Campaign Spotlight Indonesia 2025: When technology, ...

The Jakarta event brought together marketing leaders to discuss the future of the industry, from AI and DTC to consumer behavior and local brand strategies.

5 hours ago

Spikes Asia Debrief set to unpack the new creative ...

Spikes Asia jury members will dig into key themes emerging from this year's shortlists on Wednesday afternoon. Register to join.

13 hours ago

Mash names all-female executive team, shifts global ...

EXCLUSIVE: Founder Tash Menon-Verheul steps into a board director and advisory role as the creative agency enters a new phase of growth across APAC.