Bertoli named Ipsos CEO for Southeast Asia

He will have responsibilities for the countries in the region, namely Indonesia, Malaysia, Philippines, Thailand, Singapore and Vietnam. He will also look after Ipsos ASI, Ipsos MediaCT, Ipsos Loyalty and Ipsos Observer and regional corporate functions.

The combined company embraces the worldwide specialist business lines structure, which focuses on advertising (Ipsos ASI), marketing (Ipsos Marketing), media and technology (Ipsos MediaCT), opinion & social (Ipsos Public Affairs), customer & employee relationship management (Ipsos Loyalty) and data collection and delivery (Ipsos Observer).

He was earlier appointed as as its regional director of Southeast Asia and managing director for Singapore, having previously been managing director at TNS.

The agency has also appointed Miranda Cheung as managing director of Ipsos in Singapore and Southeast Asia with responsibilities on key accounts and Ipsos Marketing.  She will report to Bertoli.    

“With Grant at the helm, I am confident that he will lead in executing the strategies that will allow the continuous expansion of the combined businesses in SEA,” Lifeng Liu, CEO of Ipsos in Asia Pacific, said, adding that it is focused on building its leadership team in SEA.

“Singapore is a key market for many of our clients and I am certain that Miranda will be able to drive the growth of one of our key regional hubs in Asia Pacific and developing our relationships further with clients which are both critical in the overall strategies and success of SEA,” he noted.

David Richardson, managing director of Ipsos in Asia Pacific, meanwhile said it now has stronger presence in Asia Pacific with the combined organisation, operating from 14 countries.  “We are able to provide more capabilities, expertise and greater value to our clients in the region.”