BBDO Guerrero strengthens planning and creative departments

BBDO Guerrero’s planning team sees the promotion of Cristina Buenaventura to senior planner.

The agency’s planning director Eileen Borromeo said, “Cristina is a natural talent. Her tenacity and spirit saw her through campaign after campaign, producing consistent and excellent results. Her contributions led to well-celebrated campaigns like Bayan’s Lola Techie and Modess Angels among others. Her promotion is well-deserved and an acknowledgement of a job well done.”

In the creative department, Dale Lopez has been promoted to creative director.

Lopez is a multi-awarded art-based CD who has been winning Clios, One Show Pencils and other awards for clients like HP, Pepsi and FedEx. Commenting on his new role, ECD Brandie Tan said, “Dale’s promotion to becoming creative director was inevitable. His talent, combined with his drive and passion is a rarity.”

Raymund Sison has been appointed copywriter from Campaigns & Grey. He is responsible for a highly acclaimed radio campaign for P&G, and has also won recognition at Cannes for the same client.

Co-ECD Tin Sanchez said, “Talented young writers are very hard to come by and Raymund’s book stood out as one of the best. We’re delighted he’s joining us right at the start of 2011.