Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
Sep 12, 2018
'Bank less': The slogan so popular two banks are using it
What do you do when you discover your new brand philosophy is already in use by another player in your industry? Australia's Bankwest decided to stick to its guns.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Related Articles
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Aug 7, 2023
DBS & POSB showcase heartwarming film that ...
May 16, 2018
DBS to customers: 'Bank less'
Just Published
2 hours ago
Campaign Asia-Pacific's Agency Report Cards 2024 ...
Campaign Asia-Pacific’s editorial team has conducted the definitive review of the top 25 media and creative agencies across APAC. The in-depth reports will be released shortly—subscribe now for exclusive access to the full analysis and insights.
9 hours ago
The Botanist gin focuses on 'the now' as it backs ...
The rebrand was handled by The Elephant Room.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
9 hours ago
Havas Health is futureproofing creativity through ...
The agency launched its Neurodiversity Center of Excellence to help implement neurodivergent talent in its creative marketing and brand strategy.
21 hours ago
Why Snap’s creative chief is doubling down on ...
EXCLUSIVE: Veteran creative and former W+K leader Colleen DeCourcy on Snapchat’s new brand positioning, why the company is ‘anti-social media’, the benefits of in-housing, and more.