Bangkok Insurance unveils ad sequels

BANGKOK Bangkok Insurance has unveiled the sequel to its 2005 thematic series that recently won a Cannes gold Lion, this time directing the spotlight onto staff members rather than customers.

Developed by Creative Juice/G1, which took home a slew of metal at Cannes, and Media's Spikes for the previous campaign, the new 'Maximum care' revolves around the tagline, 'Walking in the client's shoes is our rule'. Displaying the wacky humour that made the first blitz so popular, TVCs show senior officers of Bangkok Insurance training new staff to understand customers.

"Through this campaign, we reiterate that (Bangkok Insurance) will never trick any of its customers," said Pongsuree Asanasen, managing partner, Creative Juice/G1.

The insurance major is eyeing growth opportunities in the personal line of business. "The younger generation may be unaware of new policies that cover any hazardous situation," said Pongsuree.