The review is part of a global initiative to revamp the French-owned company’s brand strategy around the new signature, ‘redefining/standards’, which was developed in conjunction with Publicis Groupe agency Publics Consultants.
At present Grey handles the account across eight Asia-Pacific markets: Australia, Japan, India, Thailand, Indonesia, Singapore, China and Hong Kong. Earlier this year, AXA handed its UK creative business to Saatchi & Saatchi; according to sources other global regions are also under review.
Further update
At present Grey handles the account across eight Asia-Pacific markets: Australia, Japan, India, Thailand, Indonesia, Singapore, China and Hong Kong. Earlier this year, AXA handed its UK creative business to Saatchi & Saatchi; according to sources other global regions are also under review.
Further update
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