Aviva withdraws sponsorship of Aviva Open Singapore

Shaun Meadows, CEO of Aviva Singapore & and Hong Kong, said: "In our six years of being title sponsor, we have garnered significant brand awareness and actively engaged the community through organising related activities to promote interest in the sport. We now pass the baton to the next title sponsor, whom we believe will build on the event's success and bring it to even greater heights."

Meadows said that moving forward Aviva is looking to focus on participatory sports events where it can elevate the level of brand engagement with the local community, such as our sponsorship of the Aviva Ironman 70.3 Singapore.

“In today's sponsorship environment, it has become increasingly important for our company to engage consumers rather than simply talk at them. This is particularly important as Singapore moves towards being a regional sports hub."

Aviva has been the title sponsor of the local leg of the Super Series badminton tournament since 2004.