Audi reconsiders Singapore creative alignment

The carmakers had initiated the review after parking its creative account for the past 12 months with Batey. While Audi Singapore MD, Reinhold Carl, would not comment further on pitch developments, other sources have resurrected the rumour that Audi was putting in place its own in-house advertising unit with help from Y&R Singapore.

This claim was however denied by an Audi spokesperson when news of its creative review first broke earlier this month.