KUALA LUMPUR - Paid-TV broadcaster Astro Malaysia has shortlisted four agencies in the ongoing creative pitch for its Malay channels. On the list are NagaDDB, Ogilvy & Mather Malaysia, Grey Group Malaysia, and McCann Erickson Malaysia.
The shortlist does not include incumbent agency, Paragon Y&R.
It is understood that the list was released about two weeks ago and the agencies will be representing to the client in the coming weeks. A result is expected in about a month's time.
The account includes the network's entire range of Malay language channels includes Astro Ria, Astro Ceria, Astro Prima and Astro Citra.
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