Titled 'New models of effectiveness in the digital space', the session offers a 360 degree view of Asia's digital landscape, including the challenges and opportunities ahead.
DraftFCB Greater China chairman and CEO Pully Chau will moderate the panel which includes HdtMedia president Michael Tang, Tudou.com COO Evelyn Wang and Grey Group's Bindu Sethi.
Advertising veteran Chau joined DraftFCB last year from her position as CEO of Saatchi & Saatchi Great Wall, China where over the past 10 years she tripled the agency's revenue and helped win its first Cannes bronze and silver Lions and first gold Asia-Pacific Effie award.
Working across China, Hong Kong and Australia, Tang has 30 years' experience in the communications industry, including spells at CitiAd Hong Kong, WPP's Image Factory in Shanghai, JWT Beijing and Lowe Worldwide China Area. He is currently president of HDT Holdings.
Wang joined Tudou.com in 2007 to build its advertising platform. The chief operating officer currently leads sales, marketing, business development and content strategy for the fast-growing online video company. With 20 years' experience in the digital marketing field, Wang has previously worked at 4As Ogilvy and BBDO Proximity.
Also joining as a panelist is Bindu Sethi, chief strategy planning officer at Grey Asia-Pacific.
The Asian Marketing Effectiveness Festival, currently in its ninth year, has received a total of 858 entries for this year’s awards, marking an all time high for the event. The entries will be judged in Shanghai in May by a 32-strong jury from Asia-Pacific chaired by Bob O’Leary, head of global marketing for Citi.
The winners will be revealed at the Asian Marketing Effectiveness awards ceremony on 13 May 2011 at the Pudong Shangri-La hotel in Shanghai.
For further information about the 2011 Asian Marketing Effectiveness Festival and to register to attend, go to Ame.asia. Cannes Lions and Haymarket Asia are joint organisers of the event.
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