The spokesperson from ACM said that it has worked with an agency in the past on a one-off project basis. However, she said that there was a need to enhance its image and attract more Singaporeans to visit the museum.
The objective is to increase the overall awareness and outreach as well as launch social media initiatives to publicise the exhibitions, which ACM will bring to Singapore.
The tender briefing is scheduled for Tuesday, 17 August at ACM.